Do you have a drop shipping niche you are ready to take to market and generate sales? If so learning how to use google shopping campaigns has the power to transform your sales volume to help you grow your drop shipping business to higher levels of income.
Another name for these types of campaigns is called “Google P.L.A. ads” which stands for Google Product Listing Ads.
If you’re at the exciting stage of marketing your dropship business, this means you have a winning drop shipping niche selected, you’ve built your online store, you have a MAP supplier who has approved your retail relationship, and you’re ready to get your store off the ground making money!
You might even be at the stage of the game where your store has been launched for a while now, but want to learn how to grow it.
2 Categories of Traffic
Before I share the marketing tips today, let me preface by saying there are allot of strategies to generate traffic to your dropship store. To simply things for you let’s just say there are two major categories:
- fast methods
- and slower methods
The fast marketing methods usually cost money.
The slower methods usually cost your time & talent/skills, but can be done free.
Today I’m only going to focus on one marketing strategy in the “fast marketing methods” that has consistently proven to produce the best sales results especially when you’re first starting out with launching your dropship busienss.
I have found it’s more effective to master one marketing channel at a time before moving on to other platforms such as facebook marketing, pinterest paid ads, LinkedIn advertising, SEO, and so on and so forth.
3 Reasons to Use Google Shopping Campaigns
At this time, Google Shopping Campaigns are the best place to generate sales at the lowest cost online for your drop shipping store because of three reasons:
- you are able to have 100% control over structuring and optimizing your campaigns
- it’s where millions of buyers are actively searching for products to buy right now
- you can use images to advertise your products
For those three reasons Google shopping campaigns are the 1st type of traffic campaigns I launch and help my dedicated dropship students structure and optimize.
As you probably know, Google’s search engine is #1 in the world. It is HUGE. People all through out the world go there every day deliberately searching for all kinds of things. And that’s the key, which is they “deliberately” are searching for help.
It’s not like interrupting them with an ad on facebook and trying to get them to buy. It’s not that type of interruption marketing.
How Google shopping campaigns work
The goal here is to take the products that your audience cares most about and that make you the most money and present them in a way that stands out among the rest of your competitors so you can persuade and influence buyers to purchase from you. The flow basically goes like this:
- Person goes to Google search engine
- They click on an image ad that takes them to Google Shopping center
- Your Drop shipping Store
- Customer buys from you
What to expect when launching a Google PLA campaign
If you’ve every tried launching a Shopping Campaign with Google Adwords, you know it can take a few days or a week to get your data feed all cleaned up and to get Google to accept it successfully into their system if you’re doing it yourself.
If you are going solo setting up your PLA campaigns with Adwords and you’d rather have us do it for you check out our business & marketing management services.
Step 1: Add your products images, titles, descriptions, SKU’s, etc. to your Google data feed inside of your Google Merchants Center.
Step 2: Once you have submitted your product feed to Google and they accept it into their system successfully, you’re all set to structure your shopping campaigns. Learn how to structure your campaigns by following this tutorial here. Remember you control your budget entirely. That means you have 100% control over what you want to pay each day and for how long.
Step 3: One you’ve structured your campaigns, added the necessary negative keywords, set your budgets, etc. let your campaigns run for a couple days to generate traffic and data.
Step 4: From there you can optimize your campaigns to eventually turn $1 dollar of ad spend invested into $2, and then into $3 and then to $5 and higher!
Here’s a Campaign Example
For example, let’s say you’re selling a $600 stationary bike.
You tell Google’s system to invest .50 per click. Your campaign runs and generates a total of 100 clicks. This bring your total ad spend to $50.
If one person out of those 100 clickers (people) buy your product (which can be done if you set up your campaigns properly), your profit on the $600 bike comes to $200. Therefore, you stand to make around $150 net profit ($200 minus $50 spent on ads minus any shipping/taxes)
In a nutshell that is how paid advertising works no matter what platform you are using to advertise on. It’s always going to be important to track and measure what is and is not working. And ultimately do more of what works. If 5 out of 30 products are generating your highest volume of sales consider investing more into those best selling products.
Wrapping it up
The goal with paid marketing in general is to always increase your return on ad spend (R.O.A.S.) – This is where you invest X amount of dollars into the marketing machine with Google and try to get more out of it than you put in.
Many people get discourage though when they invest their first $100 on marketing and don’t make any money. They give up. They fail to learn an important secret when launching paid marketing campaigns.
The first secret to understand about paid marketing is to test small and then go big. You don’t have to invest $1,000’s of dollars at the start. You can set aside around $300 and quickly validate what products convert. The first week of fine-tuning your drop shipping marketing engine you might lose money. That’s okay. After you optimize that money is usually recouped.
So let the data do the speaking instead of making decision on assumptions or feelings. The data will tell you what products are most popular. The search terms people use to find you will be shown. Additionally, the conversions you generate will reflect. From there a whole host of other data sets can be reviewed inside the “Dimensions” tab inside your Adwords account. Here is an article about some great tips on that.
You can do it!
In a week or less, you can launch Google shopping campaigns (PLA ads). Start getting traffic to your products, learn from the data, and then improve it from there.
The system with Google will track the number of people who buy on your store.
Those are the campaigns you should be paying attention to. The ones that are producing results, even the smallest results.
It’s time for you to go fishing for buyers now!
Would you like help with your Google shopping campaigns? Reach out to me by booking a 100% Free strategy phone call for 30 minutes.
When we speak I’ll answer your questions first and foremost. From there we can discuss what path to take from there to serve you best.