To make more dropship sales, it’s important to answer the question “How will your business stand out?”
Why? Because if your product and approach to selling blends in with what everyone else is doing, your buyer will have a hard time being motivated to pay you for a product compared to everyone else. How can your buyer quickly see why they should buy from you? Is it your amazing price? Shipping time? Customer service? All of which are great answers.
Being different in a valuable way to your audience is what it takes.
In other fancier terms, it’s what we call conversion optimization.
Like a good recipe, the key to a winning dropshipping business is having the right mix of ingredients to give it that extra special kick to get your customers buying and coming back for more.
In the next few sections, we’ll show you the top 10 keys to making more sales on your Dropshipping business in the next 30 days or less.
10 Dropshipping Tips for Easy Wins
Adding trust seals and security badges
Ask yourself: What makes me prefer buying from Amazon instead of (insert name of unknown ecommerce site here)? You’ll probably say, because it’s “legit”.
Millions of people shop on it daily. It’s secure. They implement top-of-the-line security measures that are proven and tested. All of these makes your shopping experience worry-free.
Since trust is a number one priority of customers when shopping online, it’s imperative you get trust seals and security badges to make your site look credible.
Examples of these are services like McAfee Secure Trustmark, BBB Accreditation, or eTrusted (which is available for Shopify merchants) – or just by simply highlighting where your brand/products has been featured.
And that’s the first step, right? To build trust and give a complete sense of security so that people can start focusing on your products and not worry about your site’s credibility.
Unexpected add-ons (ie: giving back)
You’ve probably seen this banner when you’re shopping online: “A portion of the proceeds will benefit (insert name of recipient here)” Or some iteration of that.
What did you feel upon seeing it? It felt good, right? It made the decision to buy it easier thanks to the moral value that it adds to the purchase.
People love the feeling of contributing for a greater good. It positions your products as a “Win-Win” situation that benefits both them and the recipients.
Popular footwear brand, Toms, uses a similar approach in their business model.
For every pair of Toms shoes you purchase, the company will give away a free pair to less fortunate individuals. WIthin six years since the brand’s inception, it grew to a global company with $300 million dollars in revenue.
Proof that tapping into people’s emphatic side can be both meaningful and profitable at the same time.
Add a phone number and return all calls
Building trust is all about transparency.
People see the value in having a real-live person connect and assist them in case they encounter any snags in your website. Knowing that someone is there to provide support brings confidence and trust to your brand.
This study shows that 63 percent of customers were likely to re-visit the site if it offers live chat support. Why? It gives visitors a sense of security by offering accountability. It’s like saying, “We’re always here to assist you anyway we can.” And this gives your customers an added incentive to pick your site over another which do not offer the same assistance.
Also, potential customers use this as a test to see if your site’s legit.
Before making a purchase, they might try calling your site to prove this. And if you have a customer service line in place, this gives them the guarantee that will lead to the purchase.
Install exit pop-ups in your store
Are pop-ups annoying?
Here’s my honest answer: No—if done right.
As long as it’s done moderately and not obstructing my browsing experience, it’s all good. Do you need them in your website? I say, “Absolutely.”
Will it offend a customer who’s about to leave? Possibly.
But if you think about it, they were leaving any way! Adding exit pop-ups gives you one last chance to convert a disinterested customer into a paying one.
And if you’re still not convinced, here’s data showing that the top exit pop-ups have an average conversion success rate of 9.28 percent.
Even if your site is only getting more than a hundred visits a day, using 9% as average theoretically will yield you a couple of hundred sign-ups every month!
Quick FAQs on product pages
Sooner or later your customers will leave their most common questions regarding your products.
Utilize this data to fill in an FAQ page. This is an efficient way of addressing your future customer’s concerns without going through a live call or chat.
It’s convenient to both you and them. Let’s face it, most people won’t waste time chatting with tech support if they only have one or two questions in mind. By having an FAQ section placed on your product pages, you’re making answers readily available for them 24/7.
Use a Live Chat feature in your store
Apps like Tidio and LiveChat are available for Shopify-made stores. Take advantage of these services because they can ping live chat queries straight to your phone so you can respond in real time.
Create Urgency and Scarcity
FOMO is real. The “Fear of Missing Out” is prevalent in today’s social media-driven generation. It’s the reason why people spend hours everyday ogling at their smartphones. They want to always be in the know, never left out.
Marketers are aware of this and have leveraged this psychological phenomenon to their advantage.
By simulating a “sense of scarcity” approach as a marketing strategy. They do it by using Time and Quantity as the two main qualifiers.
You’ve probably seen all those infomercials in TV, blasting banners like “Limited Time Only!” or “Get it before it’s gone!” or “Offer until supplies last only”.
These are classic examples of artificial urgency and scarcity. The fear of missing out on a great deal creeps in which makes us grab the phone and order.
For ecommerce sites, more subtle approaches like countdown timers are more apt. Buyers are more intelligent nowadays, so in-your-face techniques like the ones we mentioned above rarely convert into sales.
Provide more payment options
One critical rule that all successful Dropshipping businesses follow is to make the payment process as easy as possible.
Picture this: you’ve done your due diligence and followed the right moves to make your site and products as enticing and buyer-friendly as possible.
Now they’re ready to pay.
They click on the checkout button but what do they see? That your site only accepts Paypal and credit cards.
Unfortunately for you and the customer, they’re only looking to spend some of their Bitcoins. Oops. Be safe, set up as much payment options as possible to make sure your customers have more ways of paying.
Ask suppliers for unique product images
Since dropshippers source their merchandise from suppliers, there’s a chance your product photos will look the same way as your competitors who source from the same supplier.
It won’t help your business having a product page littered with generic-looking photos.
Avoid this problem completely by asking for unique product images from your suppliers. Unique product photos will make your site look unique and legit.
Aside from providing free shipping – offer bonus items, gifts, or discounts on first or next purchase
Any bonuses or incentives for customers drives up the chance to close the sale. It’s a proven marketing technique that never ceases to convert.
Even simple benefits like free shipping and discounts or vouchers make the deal appeal much more enticing to customers. Take advantage of this and implement them as you see fit.