- Private/white label suppliers let you build your own branded product without manufacturing or shipping anything yourself.
- You design the logo and label — the supplier applies it to the product and ships it to your customer.
- The biggest advantage: you control pricing, not the supplier.
- Some suppliers require a minimum order; others create your product on demand after each sale.
- Private label is the 3rd of several dropship supplier types covered in this series, after Open Door and MAP suppliers.
If you’ve been following along in this free dropship training series, you now know the first two dropship supplier types we’ve covered: Open Door suppliers and MAP suppliers.
Today we’re revealing the 3rd type of dropship supplier — the one we call:
“Private/White Label Dropship Suppliers”
This type of dropship supplier gives you the freedom and control to create your very own product, with your own brand and logo on it — without requiring you to manufacture or ship a single unit yourself.
Wait… how does that actually work?
Let’s say you want to retail your own supplement products online. For example, you could choose to retail your own branded Omega-3 Fatty Acid soft gel supplement.
The private label dropshipper you get approved with takes the logo and label design you provide, applies it to the bottle at their facility, and ships it directly to your customer.
Some suppliers require a minimum order upfront to keep a set quantity of your product in stock. Others don’t require that at all — instead, they create your product on demand after each sale and ship it to your customer right away.
It works the same fundamental way as Open Door and MAP suppliers — except in this case, you control the specific brand that appears on the bottle or product you’re retailing.
If your mind is already spinning with possible products to private label, that’s a good sign. You could build your own line of wood flooring, chairs, wallpaper, tables, t-shirts, shorts, vests, memorabilia, gifts, camp chairs — the list goes on and on. Almost any category with a manufacturer willing to white-label can become a private label opportunity.
To clarify further: retailing a private label dropship product means you create the meaning behind the brand, rather than relying on your supplier’s existing brand identity to do that work for you.
And the most important benefit of the private label route is this: you control the pricing of the product, not your supplier. There’s no minimum or maximum price you’re required to sell at.
Of course, you still need to retail a genuinely good product and cover your costs with the private label supplier — but the core point stands: you have far more control over both pricing and branding than with the supplier types covered earlier in this series.
Where to Go From Here
Inside the DropshipXL Supplier membership, you’ll find a complete eCourse showing you exactly how to find and get accepted with private label suppliers — along with every other supplier type covered in this series.
We’ve researched and curated a growing list of quality private label dropship suppliers, included as part of your membership alongside the many other tools, resources, suppliers, and training you get access to when you join.
If you’re serious about learning and accessing what it takes to build a genuinely successful, lucrative dropship business, now’s the time to take action.
Now that we’ve covered the first 3 types of dropship suppliers you can work with, you can see how approachable this can actually be — even if you’re brand new to dropshipping. It works. And this business model isn’t going anywhere, because there will always be products people want to buy.
You’re choosing a solid business model — one with the power to help you build real financial independence, fund vacations, supplement retirement income, or simply keep your mind sharp and engaged as you get older.
Join the Academy
Ready to Build Your Own Private Label Brand?
Take action now and set up your DropshipXL supplier account today — get full access to our private label supplier database, eCourses, and every supplier type covered in this series.
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Great insight; I appreciate your explanation I am new in all this! I have a seller account at Amazon; it look like as a member I’ll be able to push products automatically to my seller account at Amazon? I opened this account recently and I am divided between keeping it or open my own website; I will think about your offer, you know, Amazon became a little saturated with everybody using their platform to sell; as it was not enough, a lot more e-commerce websites is been opened everyday; the bottom line is that those that create their own brand will outsmart the competition! So as I understand; you said that you help the members that desire to create their own brand, the question is, do you help with this process every step of the way? You offer three packages, which one of them qualify the member to receive your assistance in creating their own brand? Or any of these packages qualify anyone to apply for that? I would appreciate your reply ! Thanks.
Hey Oliver!
Yes you can push your products automatically to Amazon using the multi-channel ecommerce systems like these here:
https://dropshipxl.com/blog/multi-channel-ecommerce-software-services/
Or if you’re using Wodpress/WooCommerce this plugin:
https://woocommerce.com/products/amazon-ebay-integration/
You’re right about Amazon, among many other reasons, it is a bit saturated if you go into certain markets. It takes some good research to choose a great niche on Amazon or anywhere else.
Yes, I help my students that I accept into my mentoring every step of the way.
The correct package to consider would be my 1-on-1 private mentoring. You can apply here:
https://dropshipxl.com/coaching-application/